Some people are hopeless when it comes to spelling and they know it. They always have a dictionary at hand and use spell-check religiously. Other people are very good writers and fine spellers, but have trouble with certain words: for example, “necessary” versus “necessary” (the second version is correct.) Still other writers THINK they’re good spellers but fail to check their work. If you fall into this category, you need to remind yourself not to be complacent. Even good spellers spell words wrong.
When you’re writing any sort of copy that others are going to be reading—whether it’s a blog post such as this one, an email to a customer, or web copy—spelling counts. As the means with which we can communicate with one other expands: social media, instant messaging, texting, etc., things like grammar and spelling are falling by the wayside. But they are no less important than when we relied on letters and faxes to get our message out. If the first communication a customer receives from you has a misspelling, it can reflect badly on your business.
What if you were to receive a promotional postcard in the mail from a company soliciting your business that had a prominent spelling error in the first sentence of its pitch? You would likely think, this company is not on the ball. They can’t even spell “believe” right! Now consider how a potential customer would feel finding a similar error on your home page. Good web copy is short, crisp and catchy—and within that economy of words there’s no room for misspellings. Spelling errors will stick out like the proverbial sore thumb. Admit it—if you saw a prominent spelling mistake on a business home page, you’d likely click over to their competitor.
Spelling errors make even the most hard-working and intelligent CEO appear sloppy and the most professional company look like amateurs. Wpspellcheck.com can help. WP Spell Check checks your entire WordPress website for spelling errors and notify you of all errors. Test out our free version today or check out our pro versions that include tools to increase your SEO ranking.
